ABOUT RICK LAGNESE
Case Study
Not an Agency. Not a Megaphone. An Embedded Partner.

We help developers reach creators and media while building partnerships and opportunities around their games.

Rick Lagnese
Founder, Rick Lagnese Communications (RLC)
rick@ricklags.com


Studios, Games, and Partners in Action

RLC supports each phase, from early strategy through launch and beyond.

Studios

Games

Partners

Gaming World Media

Helping indie games reach bigger audiences and gain major visibility

REGIMENT

Veteran nonprofit connecting military gamers and creators

1 Shot Energy

Gameplay-driven brand integrations and activations





Playtester

Driving visibility and player participation for playtests

Campagin Results and Contributions

Gray Zone Warfare

🔹Global PR across creators, media, & partners

🔹1M+ units in under 30 days

🔹Top 20 Steam seller 2024

🔹100M+ organic combined YouTube & TikTok views

Kingdom Come: Deliverance

🔹Global PR support & long-tail momentum

🔹10M+ copies sold worldwide

🔹Presented KCD at major gaming events

🔹Sustained Long-tail commercial success

Selected Contributions

🚀 Multi-phase campaign structuring (announce → preview → launch → sustain)

🏗️ Creator pipelines built from scratch

⭐ Creator VIP and access programs

🤝 Media relationships carried across multiple studios

🎮 Playtesting campaigns supporting up to 500 players

🌍 Global comms strategy and execution

Execution-Driven PR, Built With Your Team.

"We get in early, learn the game, and go to work."

— Rick Lagnese, Founder, Rick Lagnese Communications

PR & OUTREACH EXECUTION

Connecting the game with relevant creators, media, and industry opportunities.

INTEGRATED SUPPORT

Supporting internal teams, publishers, and PR agencies with added strategy, outreach, and execution.

30 / 60 / 90-DAY APPROACH

A structured starting point for learning the game, preparing the campaign, and building outreach.

STRATEGIC PARTNER

Helping shape the message, timing, and outreach around the game’s most important moments.

Proof: Trust Drives Results
100M+
Organic Views (YouTube & TikTok)

Driven by creator relationships, not paid media.

1.75M+
Units Sold (including edtions)

Launch execution aligned across creators, press, and community.

RLC Works Best With Teams That:
1
Need Added PR Capacity

Your team needs experienced support to keep outreach, follow-up, and campaign work moving.

2
Seek an Embedded, Long-Term Partner

You want someone working alongside your team across major beats, updates, launch, and beyond.

3
Bring PR and Marketing In Early

You understand the value of giving us time to learn the game, prepare the campaign, and identify what will resonate with the right audiences.

4
Want Support That Fits The Team

You need PR support that works smoothly with internal teams, publishers, and existing agency partners.

Let's Build Your Next Campaign Together

Rick Lagnese
Founder, Rick Lagnese Communications
📧 rick@ricklags.com
🔗 LinkedIn