We help dev teams with marketing strategy and consulting, PR, creator and media outreach, closed and public playtests, and ongoing communications.
Across RLC and Rick's in-house work
Gray Zone Warfare / YouTube & TikTok, 2024
Gray Zone Warfare creator program
Gray Zone Warfare: units in under 30 days. Kingdom Come: Deliverance: copies sold in two weeks.
Work across RLC partnerships and Rick's in-house work.
Featured work
“These guys are communicating with everybody.”
BigFry on Rick Lagnese’s communication with creators ahead of Gray Zone Warfare’s launch.
Gray Zone Warfare
Rick's in-house work with MADFINGER Games
At MADFINGER Games, I built creator and media relationships from scratch, led PR outreach, and established brand partnerships.
Recent work
Two managed playtest waves
Live press hub
Creator & media outreach, live press kit
Services
Bring us in for a specific campaign or ongoing support. We learn the game, work with your team, and handle the details.
I'm a husband and father of five, married for over 24 years, and I've coached youth sports for more than 10 years. My family is why I do what I do. Raising kids and coaching have taught me humility, commitment, and the importance of showing up for people. Those lessons shape how I work in this industry: listening to developers, being honest with creators and media, and staying involved when there's work to do.
Meet RickMeeting developers, publishers, creators, media, and fans around the world. From Gamescom and E3 to PAX, PlayStation and Xbox events, those conversations are a big part of the work.
Start a conversation
Tell us about your game, your timing and where you need help.
Support for one title or a portfolio, shaped around your release calendar.
Bring us in for a specific campaign or ongoing support.
